1007 Showdown between old and new
，for you.
The summer season is in full swing. Compared with the bustle in the music market, in North America during the midsummer season, the core focus is always the movie market. It has never changed. The summer season, which has just experienced a strong baptism of super schedules, is still the center of attention. , countless hot spots.
In the third week of June, although only two medium-invested works were newly released, their backgrounds are indeed considerable..
One is "Daddy's Boy," a comedy film between Adam Sandler and Andy Samberg.
For a comedy, the investment cost is 70 million, which is equivalent to the investment of 140 million in commercial movies. It can be said to have attracted countless attention; at the same time, with the theme of father and son as the core content, it was chosen to be released on Father's Day, and the topical effect is bound to be Not small.
As a top figure in the comedy industry, Adam will launch a pipeline of comedy works every year, all shot and produced by the production company founded by Adam himself. Relying on his personal charm and box office appeal, the North American box office is always at the top It hovers around 100 million U.S. dollars. Coupled with the income from overseas markets and the video tape market, the profit is really not small..
However, last year's "Adrift" and "Jack and Jill" both failed miserably, suffering both word-of-mouth and box office losses. This time, "Daddy's Boy" also carried more box office pressure, and during the early promotion , Adam worked extremely hard.
The other one is "Rock of Ages", with Tom Cruise, Catherine Zeta-Jones, Alec Baldwin and others forming an all-star cast.
In the year-end inventory of 2011, "Rock of Ages" can be seen everywhere in the list of the most anticipated works of this summer. This is a work adapted from the Broadway musical of the same name and has received numerous recognitions on Broadway. , and the joining of a group of big-name stars headed by Tom Cruise is even more anticipated..
As a musical film, the cost of 75 million is not cheap, and it is considered to be quite large among medium investments..
“"Rock of Ages" is even hailed as another "Hairspray", and Tom's performance is also called the most breakthrough and challenging role since "Magnolia". In the early publicity, this work can be described as It steals the show and is one of the most topical works of the summer..
In fact, the reason why the super schedule appears is because of Tom Cruise who is here this week. In addition, Adam Sandler is also a big boss in the industry. In the field of comedy, everyone is more or less Will give Adam some face.
Tom and Adam can coexist peacefully in the same schedule. This is because the themes, types and styles of the two works are completely different, and the target audiences will not overlap; and the scale of investment is also almost the same, including film arrangement, promotion, theaters, etc. They are relatively close in all aspects, avoiding the emergence of a dominant one..
As a result, the three works were concentrated in the previous week's schedule, fighting to the death; but in the North American market this week, it was peaceful and peaceful, and it seemed that everyone was looking forward to "Daddy's Good Son" and the official release of "Rock of Ages".
But who could have expected that after "Avengers", the market would suffer four consecutive losses and the entire summer season would be in a sluggish state; but the super-scheduled period would actually have the best single-week box office in film history, detonating all the potential energy. This time , "Daddy's Boy" and "Rock of Ages" all had to start to worry. After the strong outbreak last week, this week's market performance is bound to be affected..
After all, three hundred million in a single month is an unprecedented first in history..
After experiencing the excitement of the super schedule, the focus of the news media immediately focused on this week’s new and old showdowns.——
“Renly Hall VS Tom Cruise”.
It is not a malicious competition, but a succession of old and new ones..
In this summer's summer, the four box office superstars of the baby boom generation made their debut, and at the same time, the three shining new stars of the Y generation also stepped forward one after another, continuing the overall momentum of the past two years, and everyone is talking about it. , the new generation of actors can take over the mantle of their predecessors and gradually grow into the main force in the film market. Naturally, this summer season is no exception.
Johnny Depp's "Dark Shadows" and Will Smith's "Men in Black 3" failed one after another; on the other hand, Taylor Kitsch's "Battleship" and Chris Hemsworth's Sri Lanka's "Snow White and the Huntsman" has also failed at the box office, and its overall momentum is in the doldrums. It still can only rely on Robert Downey Jr. to support the North American box office market.——
But even Robert, except for "Iron Man", has still not been recognized for his box office appeal. This is not good news for the entire North American film market..
“"Edge of Tomorrow" ushered in a big explosion during its opening weekend and detonated all the energy of the super-scheduled period. Major film companies were rejoicing; it is against this background that "Edge of Tomorrow" is about to compete with "Rock of Ages" , "Daddy's good son" start a head-to-head confrontation, which is naturally the best reporting subject for the media..
In the history of the North American film market, the first true box office superstar was Harrison Ford. The "Star Wars" series and the "Raiders of the Lost Ark" series created a new era in the commercial film market with unparalleled momentum. era; but from a historical perspective, Harrison is a hero created by the times. The success of the two series of works laid a brilliant foundation, which in turn made Harrison a hero..
After that, the North American film market gradually formed a scale and climate. A hundred flowers bloomed and a hundred schools of thought contended. The average box office level of all movies reached a higher level..
It was under such a background that Tom Cruise was born. He became the first brand built based on business models and business rules. From his personal image to his character image, and even his business operations and publicity models, everything was A formal system was formed, gradually getting rid of the constraints of the work, and using the actor's personal charm to create box office appeal - the audience spontaneously walked into the cinema because of this actor, regardless of the film itself..
Then, creating idols and heroes became a work of assembly line industrialization. The industry gradually matured.
If anyone is curious, why is it that Tom Cruise, who is over fifty years old, is still starring in idol roles, still getting numerous film appointments, and still attracting the attention of the audience. This is the reason. He is the first successful product of the assembly line industry..
Now, after Johnny and Will have suffered heavy blows, can Tom continue his glory? More importantly, facing two top stars with strong market appeal, Tom Cruise and Adam Sandler, can "Edge of Tomorrow" deliver a beautiful answer to the decline? Or to put it another way, in the confrontation with Tom and Adam, can Renly gain the upper hand? Will the audience give up on Tom and Adam and choose Renly?？
The showdown between old and new is not exciting and sparkling, but highly anticipated..
However, this is not so pleasant news for the two actors Tom and Adam - they have no plans to retire, let alone serve their old age. What is "the replacement of the old with the new" and what is the "connection between the past and the future"? Do they still respond cheerfully when they hear that "the waves behind the Yangtze River push the waves ahead, and the waves in front die on the beach"?？
Especially Tom, this is an insult to him.
Although in less than seventeen days, Tom will officially turn fifty - his birthday is July 3rd; but Tom is still an idol, still the dream lover worshiped by countless women, and still in the movies. Heroes who kill all sides.
He will not take on any mid-life crisis films, nor will he play the role of a father whose children have entered adolescence, nor will he show his old age in the movie. This is absolutely impossible for him.
Therefore, at the premiere of "Rock of Ages", when reporters asked about the "vs. old and new", Tom gracefully avoided the topic and simply said that he hoped to cooperate with Renly if there were opportunities in the future; but regarding age, Regarding the replacement of the old with the new, he refused to answer any questions..
After the premiere, in the media that Warner Bros. had good relations with, the reports on the "old vs. new" were placed in remote pages, or even withdrawn directly, giving up any form of discussion or rendering; just as it happened, "Edge of Tomorrow" and "Rock of Ages" are both produced and distributed by Warner Bros., so related topics did not cause more waves..
Despite this, there are still rumors in the industry that after the premiere of "Rock of Ages", Tom was furious at the celebration party. He was very angry at the reporters' questions and even criticized his public relations - his public relations person. She was my biological sister, and the two of them started to yell at each other, and the scene was a little awkward for a while..
Then there was another rumor that "Edge of Tomorrow" had considered Brad Pitt, and had also considered Tom Cruise, because Warner Bros. executives still tended to invite top big names to star; unfortunately, it failed to happen in the end, Renly Be the first to get the role of William Cage.
Suddenly, Tom fell into an awkward position.
However, the rumors are just rumors and there is no way to confirm them. Warner Bros. is tight-lipped internally and has never confirmed any speculations. In the end, it was just spread by word of mouth among industry insiders. It was only lively for a short period of time, and then disappeared..
Amidst the hustle and bustle, the premieres of "Rock of Ages" and "Daddy's Boy" came to an end. Word-of-mouth was the first to come out, but for the two works, there was bad news one after another..
“"Daddy's Boy" has been criticized by the media. The overall media review score is only a terrible 31 points, and the Rotten Tomatoes freshness index is only an abysmal 20%. The most frightening thing is that the popcorn index is 0.0%. Fifty-one, this is almost a death sentence for a comedy movie.
The "Rock of Ages" is also in the same boat. The comprehensive media review score is 47%, the Rotten Tomatoes fresh index is 41%, and the popcorn index is 55%. It is a mess, and there is no hope at all. What's even worse is that film critics have made vicious complaints about Tom Cruise's performance.——
“This is the most awful, most self-righteous, boring and boring show I have ever seen! This is truly a disaster."om，.
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