1003 solemn call
，for you.
Renly Hall, Jennifer Lawrence, Paul Walker, Alexander Skarsgård, Rami Malek, Donald Glover, Kaya Scodelario, Will Poulter , Tony Wei, Ray Stevenson.
Ten actors, a full ten actors, all the main actors of the "Edge of Tomorrow" crew were present, even Ray Stevenson, who played the general, was no exception. This was the most complete crew during the promotion period. An event that not only showed the sincerity of the crew, but also once again emphasized the importance attached to the entire team in the film.
For other commercial film promotion schedules, it is really too rare..
After all the actors were seated, host Matt couldn't help but cast his eyes on Renly, "Before officially entering today's interview, please allow me to express my inner surprise. The performance just now was really wonderful. I have never seen such a scene, and I have to emphasize it again, God, can you talk to us about this song just now?？”
“Of course." Renly responded with a smile, holding the microphone and sorting out his thoughts for a moment, "As I just said, today's performance has a purpose. I hope more people can know about ALS. I also hope that more people can know about the Heather Cross Foundation. The song just now is the theme song of the foundation..”
“Oh, what's the name of the song? "An appropriately interjected..
Renly was stunned for a moment, "Can I just say it directly? Why do I have the illusion that I am selling insurance?" After joking to himself, Paul, Jennifer and others could hear the low laughter in his ears. Li himself also laughed, "'Another Ray of Light', the song just now was called 'Another Ray of Light'’.”
“I hope people can realize that every life is extremely important. They have their own world and they work hard in their own lives. If others can't see it, it doesn't mean it's unimportant. Heather Cross This is the original intention of the foundation. Even with the faintest light, he is unique..”
Renly explained seriously, and Lamy's supplementary words came to his ears, "Just like Heather Cross." Renly turned around, showed a smile to Lamy, and nodded in affirmation, " Yeah, just like Heather Cross.”
“In fact, before Heather, I had never even understood amyotrophic lateral sclerosis, but the pain and suffering of this disease are unimaginable to others. I believe that in this world, such a disease, such Patients, such ordinary people, are countless, but they still exist. Maybe they are a little boring and boring, but this is life. Believe me, I am trying my best to express it in a humorous way. I hope everyone can keep it. attention, but I realize that this is not an easy task.”
Renly's self-deprecating ridicule did not pause, but was explained in one go. He kept the same tone and cut in without warning, instantly causing a low laugh in Rockefeller Plaza.，
“Therefore, before you desert, this show must still go on, otherwise the performance just now will feel like a loss if you work so hard." Renly was about to continue speaking, but the burst of laughter interrupted his words; sitting down Matt, who was diagonally opposite, added, "Believe me, you will definitely not lose money. I strongly suspect that the social network has already exploded..”
“Ho ho." Donald and Jennifer started cheering and cheering next to them, and the atmosphere became lively again..
Renly chuckled, "'Another Light', this song will be officially released this week. It will only be a digital sound source and can be found on all major platforms. By then, all proceeds, I mean, all proceeds will be donated. To the Heather Cross Foundation." Immediately, the audience burst into whistles and cheers, interrupting Renly's speaking rhythm for the second time.——
It is not easy to speak coherently in the face of a huge crowd of tens of thousands of people..
“In addition, on top of the 'One Person Concert' in February, I composed another song, which is of great significance. After careful consideration, I completed the studio recording of this song, which will be synchronized on all major platforms. Release digital audio sources on；
At the same time, this song will also be included in the album 'Don Quixote' and a special edition will be released. However, the special edition will only be released in limited quantities as a commemoration. Of course, all proceeds will be donated to Heather -Cross Foundation.”
Amid the bustling cheers and cheers, Renly announced his next plan unmoved..
The so-called special track is "Say You Won't Give Up". As a hidden track, it is included in the special edition of "Don Quixote"; however, the special edition album is only limited to 500,000 copies, nothing more, even if Selling Pan will not be published again; it is mainly to promote the digital sound source of the two singles, hoping to get more support and become an important promotion channel for the Heather Cross Foundation..
Matt and Ann quietly exchanged glances, with surprise and surprise in their eyes..
Not just them, but all the viewers watching the show at this moment can deeply feel that, as Renly said, this is a hype, and everything revolves around the "Heather Cross Foundation". It is not a simple act of earning fame, but a kind act of real down-to-earth action. That determination and belief are eye-catching and touching..
“Wow, Renly, so this is absolutely serious? "Matt sighed..
Renly chuckled, "I'm trying to be serious. As far as I know, it's very serious right now, except for me. Last week at the premiere of 'Edge of Tomorrow,' we officially released a limited batch As far as I know, the sales of this batch of peripherals seem to be pretty good. Fortunately, Warner Bros. also donated all proceeds from the sales of the peripherals to the Heather Cross Foundation..”
“oh! my god! An couldn't help but widen her eyes and exclaimed, "So are all those communications on social networks for charity?" Jesus! Why don't you just say it? This may create more waves and call on more viewers to join in..”
“I'm guessing, maybe I'm not a producer on 'Edge of Tomorrow' just yet? "The subtext is that Warner Bros. does not want to blur the focus and separate the film peripherals from the work itself. Instead, it invests more enthusiasm in the foundation, thereby affecting the box office. Such a profound meaning can only be understood by true insiders. "The actual situation is that we need some topics and we need some attention. Judging from the enthusiasm of the audience, we have succeeded.".”
If it were not limited-edition peripherals, but just movie peripherals, it would not be able to create such a stir on the Internet and attract such attention, and today's "Today Show" would not be so successful. To put it simply, everything is a marketing strategy , in the final analysis, it is to make people really pay attention to the rare disease of ALS.
“So... now it seems that I am indeed selling insurance, so I don’t know how the sales are. I hope that at least it has caused some small waves on social networks, and that would be great." Renly relaxed. The cheerful words once again caused the audience to chuckle, and the hot atmosphere gradually began to spread..
small waves？
Obviously Renly is still too presumptuous..
After the show ended, in addition to the ratings and the number of viewers reaching a record high in the past 30 years, social networks also triggered all the heated discussions. On Twitter alone, there were 1,600 tweets every minute. Related tweets appeared and continued for nearly six hours, easily breaking the record set by the "Edge of Tomorrow" premiere last week.
At the same time, the discussion on Facebook, Photo Wall, Google and Yahoo communities exploded, and related keywords entered the hot search list, and the attention of "Edge of Tomorrow" also skyrocketed; the excitement and noise of the super schedule are still there. Before it fully settled, "Edge of Tomorrow" once again widened the gap, leaving "Madagascar 3" and "Prometheus" far behind, and taking the lead..
The most amazing thing was the grand occasion in Rockefeller Plaza. The live video of Renly singing "Another Light" successfully triggered thousands of lights, even eclipsing the sun in the New York sky. This video was broadcast through NBC TV The official YouTube channel posted the upload. Within 12 hours, the viewing index exceeded 40 million, and in less than 24 hours, it exceeded 100 million, becoming the first 24-hour broadcast in history. The number of videos exceeded 100 million.
The vast influence has burst out with devastating energy. Not only Warner Brothers, but also other major film companies and major TV stations have also turned their attention..
Immediately afterwards, iTunes, Spotify and other platforms successively announced that all profits from the two digital music sources "Another Light" and "Say You Won't Give Up" will be donated to the Heather Cross Foundation. After the relevant announcement, This has further pushed this vigorous hype to the extreme, and its influence is still spreading continuously..
For reporters, it was a bit of a surprise.
As Renly said, he never cared about hype, because it was not necessary, and because he didn't care at all; now they finally understood what it meant, and it was a blockbuster. Just with this charity promotion event, Renly In one fell swoop, he established himself as a first-line superstar.
Although it was unintentional, even Renly and Warner Brothers themselves did not expect the development of things; but there is no doubt that Renly's appeal in North America has truly laid a solid foundation, and no one would doubt again.
This is a typical summer vacation, but it is also an atypical summer vacation.
“Are you sure you don't want to stop me? "Renly raised his eyebrows, "If you are willing, I can hold a temporary concert here." As soon as these words came out, the place became noisy, and longing voices came and went, which made Renly think that he had stabbed him. Mafengwo had to continue quickly, "But, today is the promotional schedule of 'Edge of Tomorrow', so I think we should talk about the movie." om，.
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