996 First win of the weekend
，for you.
On June 8, Friday, "Edge of Tomorrow" delivered an outstanding result of 55 million, killing all suspense early. What was originally expected to be a strong showdown has now evolved into a one-man show, and this The exciting part of the one-man show is far from coming.
On June 9th, Saturday, the next day box office data of "Edge of Tomorrow" dropped only 16%, earning another 46 million US dollars. This trend has far surpassed "The Hunger Games" and is slightly inferior to "Avengers" ranked sixth in film history on Saturday, surpassing "Iron Man 2"'s historical box office figures for the same period.
On Sunday, June 10, "Edge of Tomorrow" reached a new high. The box office data on the third day dropped by 18%, earning 37 million US dollars. The decline trend on the third day has already tied that of "The Avengers" ", which is much higher than "The Hunger Games". The box office data on Sunday successfully surpassed "The Hunger Games" and ranked fifth on the film history list..
Friday, tenth in film history; Saturday, sixth in film history; Sunday, fifth in film history.
It started to climb up bit by bit, which proved that the box office trend of "Edge of Tomorrow" was getting better and better during its opening weekend. Under the dual effects of hot topics and strong word-of-mouth, the entire North American market broke out into an unstoppable market. The energy of belief is developing a divine trend curve.
In the end, "Edge of Tomorrow" grossed US$138 million in its opening weekend, becoming the 22nd film in film history to achieve such an achievement - the box office exceeded 100 million in its opening weekend; Ranked eighth on the charts, it would be behind last November's "The Twilight Saga: Breaking Dawn - Part 1" and ahead of "Pirates of the Caribbean"3”.
“"Battleship" was not achieved, nor was "Men in Black 3". After many twists and turns, "Edge of Tomorrow" became the third movie in 2012 to achieve such a feat. It was definitely a situation that no one expected, in any language. The descriptions have become pale and feeble.
Under the intense attention of the super schedule, "Edge of Tomorrow" relied on its excellent reputation and actor's appeal to truly transform the attention into real box office, creating a record high, which can be called a miracle.！
Just a few weeks ago, people were generally paying attention to the Generation Y showdown of "Renly Hall VS Chris Hemsworth VS Andrew Garfield" and looking forward to the strong rise of the new generation of actors, but now it seems that there is no chance of this happening at all. There is no comparison. It can even be said to be a joke, a crudely embarrassing joke..
Putting Andrew aside for the time being, the showdown between Renly and Chris had already happened once in the summer last year. "Thor" versus "Fast and Furious 5" was called the opening of the 2011 summer season. However, as a result, "Thor" starring Chris faced a disastrous defeat, losing face and low reputation..
A year later, the two new-generation actors competed head-on again, but people suddenly discovered that they were not on the same level at all..
“The opening weekend box office of "Snow White and the Huntsman" was 56 million, while the Friday box office of "Edge of Tomorrow" has reached 55 million, and the final box office reached a gratifying 138 million Wan, eighth in film history. This is equivalent to a showdown between lightweight and heavyweight. There are seven levels between the two, including cruiserweight, light heavyweight, super middleweight, etc..
At this moment, people finally realized that Renly and Chris were not actors of the same level. There was no comparison or pertinence. All the negative news and gossip hot spots had become a thing of the past and were completely lost. reporting value.
Through the unarguable "borrowers", Chris took the most important step in his career in Hollywood and became the actor of Thor. His acting career has a bright future. Even if it is surrounded by negative news, this summer's "Avengers" His big hits still made his career a success and he occupied a place.
But even so, Chris still can't compare with Renly.
From "Fast and Furious 5" to "Edge of Tomorrow" which premiered over 100 million this week, four consecutive works have exceeded 100 million in the North American box office. They are invincible and invincible, as if they have once again copied Tom Cruise and Superman. Smith's rise is even more stable than Johnny Depp and Robert Downey Jr..
At the same time, both the Berlin Best Actor and the Oscar Best Actor were in the pocket. After Natalie Portman, she became the second young actor of Generation Y to reach the top of the film palace. Even commercial movies like "Edge of Tomorrow" were highly regarded. Definitely; not to mention the West End's down-to-earth, steady approach.
Not to mention Chris, among the entire Generation Y, Renly has gradually left behind Natalie Portman and Jennifer Lawrence. The absolute dominance of the single family has slowly emerged, surpassing the expectations of the past. Ya-LaBeouf has become the best candidate to lead Generation Y.
The development trajectories and careers of the two actors have lost the need to compete and compare. After this battle, even if the two actors meet again in the summer, I am afraid the news media will no longer be obsessed with it..
Raised high and put down gently, the duel of "Renly VS Chris" disappeared without a trace and was passed over in one stroke; as for the duel of "Renly VS Andrew", the two best friends were full of emotions. Friendly and nice, the media hype seems to have no effect at all.
Therefore, after the opening weekend box office of "Edge of Tomorrow" was released, almost no one mentioned Chris Hemsworth, and almost no one mentioned the box office trend of "Snow White and the Huntsman". All attention was focused on It focuses on the super showdown in a super period. To be more precise, it focuses on the rise of Renly Hall..
2012In the second week of June, "Edge of Tomorrow" undoubtedly topped the North American weekend box office rankings with a box office of 138 million, which was also the third highest opening box office figure this year; here In addition, the two works "Prometheus" and "Madagascar 3" unexpectedly fell into hard battles.
Being dragged down by word-of-mouth, "Madagascar 3" failed to take advantage of audiences of all ages. It only collected US$60 million at the box office in the three days of its opening weekend. Although there was a gratifying increase in the box office on Saturday, it was also a super period. The only film to achieve such an achievement, but its decline on Sunday was far greater than expected, and the final box office was unsatisfactory.
As an R-rated movie, "Prometheus" has a relatively small market share. After Friday's strong explosion, the box office trend in the following two days was far lower than expected. It achieved 5,100 in the three days of its opening weekend. The figure of 10,000 US dollars failed to create miracles; coupled with the fact that word-of-mouth did not reach the expected level, the movie was in an embarrassing position of being lukewarm..
The premiere box office of the two works was very close, and the real-time box office data was always almost the same. The winner was not decided until the final sprint on Sunday. "Madagascar 3", which has no classification restrictions, still gained more advantages..
Objectively speaking, compared with the newly released works in the previous four weeks, the box office performance of "Madagascar 3" and "Prometheus" is worthy of recognition. This is the highest opening box office since the premiere of "Avengers" On weekends, you can still feel the chain effect brought by the super schedule, which has brought gratifying growth to some extent.
However, these two works faced the same opponent, "Edge of Tomorrow". Under the other's sweeping box office performance, their box office data was suddenly eclipsed and not worth mentioning..
“"Edge of Tomorrow", winner; "Madagascar 3", runner-up, "Prometheus", third runner-up.
In addition, "Snow White and the Huntsman" occupied the fourth place, but the box office suffered a heavy blow, plummeting 60%, only harvesting 23 million, and the cumulative box office in two weeks was 98 million, breaking 100 million is imminent. However, in the face of the performance of "Edge of Tomorrow" which exceeded 100 million in its opening weekend, this achievement is also lackluster; what's more, this work has an investment of 170 million, and the road to cost recovery is still extremely long..
“"Men in Black 3" ranked fifth. In its third week of release, the box office dropped by more than 50% again. The three-day weekend box office reached 13 million, and the cumulative total box office was 135 million. Compared with the investment cost of 225 million, whether it can avoid losses depends on its overseas box office performance..
"Avengers", which was released in its sixth week, is still ranked sixth, while "The Hunger Games", which was released in twelve weeks, fell out of the top ten for the first time..
On the list, the weekend box office of "Dark Shadows" is only 1.4 million, and the weekend box office of "Battleship" is only 2.2 million. Both works have been rushed to the street and have no friends. They are completely A disaster; because of the excellent performance of "Edge of Tomorrow", Warner Bros. was temporarily relieved, but Universal Pictures was in a state of panic and vomited three liters of blood..
Another week of summer box office competition has come to an end. "Edge of Tomorrow" stood out and successfully won the championship, and it also swept the entire army. It was really unexpected and truly established a turning point in Renly's career; however, what was even more surprising was Yes, driven by the strong super schedule, the North American box office market received great news this week——
The North American weekend box office successfully exceeded US$300 million, which is an unprecedented first time in film history.！
Prior to this, the historical record appeared last year. During the opening weekend of "Harry Potter and the Deathly Hallows (Part 2)", the North American box office reached 262 million, writing a new history; this year, On the weekend when "Avengers" was released, the overall market data achieved a good result of 258 million, but it still failed to break the history.
Now, history is finally refreshed.
Led by "Edge of Tomorrow" and supplemented by "Prometheus" and "Madagascar 3", the super schedule of the three powerful collisions ushered in a full-scale explosion of the market box office. The weekend's box office revenue of $300 million alone has gone down in history..
In a super schedule, the real winner is not "Edge of Tomorrow", not media reporters, not ordinary audiences, but the six major film companies——
For 20th Century Fox and Paramount: Damn.om，.
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