995 box office bomb
，for you.
“Renly Hall, yes, I have heard this name for a long time, and now I can watch his works in the cinema. Out of curiosity, I came.”
“Renly is the youngest Oscar winner in film history, yes; no, I haven't seen his work. This time, I heard that this work is very good, so I made a special trip to see it..”
“I was originally going to see 'Edge of Tomorrow', but all the tickets for the appropriate show were sold out, did I miss something? Why do summer movies still sell out tickets? I'm a little confused now.”
“‘Edge of Tomorrow', I heard that word-of-mouth has exploded, isn't it? And the male protagonist, yes, I know him, Renly Hall, he has a strange name, I know 'Crazy Love', I also know 'Fighting Cancer', by the way, and 'Speed and 'Passion', but this is my first time watching his work, and the reviews for 'Edge of Tomorrow' sound good.”
“No, no, I came here specifically to support 'Prometheus'. I am an avid fan of the 'Alien' series. However, before 'Prometheus' starts, my friends and I are going to watch 'Edge of Tomorrow' first. ', I heard it is a very exciting science fiction movie. I have always been interested in Eastern culture. I know about reincarnation, so I am also looking forward to it. I don't know what the movie will be like..”
“Master, Master, Master, of course, Master! Yes, that's the only reason I watched this movie, do I need any other reason?？”
……
Bustling, vigorous and lively. This is the truest portrayal of the North American Film Market on Friday.
Since "Avengers" created a box office miracle, the North American film market has experienced four consecutive losses. "Dark Shadows", "Battleship", "Men in Black 3", and "Snow White and the Huntsman" have had four consecutive box office losses. The data is far from meeting expectations. It seems that the entire market has been drained by the "Avengers" movie..
But now, the film market has fully ushered in a recovery. The super-scheduled showdown has once again awakened the audience's desire and impulse to go to the cinema. Large theater chains in central areas of major cities have fully ushered in the summer season. The second wave of movie viewing peaked, and the number of moviegoers even slightly exceeded the grand opening day of "Avengers".
This is undoubtedly great news for all film companies. Perhaps, in a sense, the three works in the super schedule can achieve a win-win situation - but this is only the most perfect and ideal wish. , in real life, a real winner is often born.
This is also true. Fox TV conducted TV interviews in large theaters in Los Angeles and New York, and suddenly discovered that the audience traffic of "Edge of Tomorrow" was far ahead. Among them, all tickets for the shows during the lunch break and the shows after get off work in the afternoon They were all sold out early, which is really unbelievable..
The so-called summer schedule and the so-called commercial movies mean that the venues, performances, and screen arrangements of the movies will all be concentrated..
Taking the super schedule as an example, "Madagascar 3" has a total of 4,300 theaters arranged. Among all the works in this summer's schedule, it is second only to "The Avengers". As a family-friendly comedy animation, their audience The group is undoubtedly the broadest.
“The number of theaters for "Prometheus" is 3,400. Considering that the target audience of the "Alien" series is relatively special, 20th Century Fox chose a quite satisfactory distribution strategy..
“The final number of screening venues for "Edge of Tomorrow" is 3,500, which is basically the same as "Prometheus" and maintains the average level of science fiction movies. However, it is particular about the arrangement of venues. "Prometheus" is off duty Subsequent shows were significantly more densely arranged, and "Edge of Tomorrow" was concentrated during the day..
The reason is very simple. The main audience of "Edge of Tomorrow" is the young group enjoying summer vacation; while "Prometheus" is the middle-aged group who need to go to work..
But overall, the film schedule ratios of the three movies are almost the same. "Madagascar 3" takes a slight lead due to its classification advantage..
Now, "Edge of Tomorrow" has sold out tickets early, which is really unusual in the summer season - because there are enough shows and enough screens to meet the different needs of different audiences..
Careful observation of the movie theaters sold out in advance for "Edge of Tomorrow" shows that the target audience is clearly office workers, which means they have robbed the target audience of "Prometheus"; at the same time, in other theaters on Friday Among them, the audience who came to watch "Edge of Tomorrow" also had an absolute advantage and was huge..
In a sample interview conducted by Fox TV, more than 70% of the viewers chose "Edge of Tomorrow", 18% of the viewers chose "Madagascar 3", and the audience group of "Prometheus" Less than 7%; another 5% of the audience chose other works.
Although the template group of this sample interview is only less than 200 people, and the reference value is limited; it can still get a glimpse of the surging and hustle and bustle of the entire North American market, which gives people more expectations for this week's box office data..
Under much attention, the box office statistics were released on Friday. As expected, the entire North American market ushered in a new high! The rich sparks of the super schedule radiated unprecedented vitality, vast and magnificent, detonating all the attention in North America, and sweeping the world with the force of a hurricane.！
On Friday, June 8, the single-day box office of the entire North American film market surpassed 110 million US dollars, setting a new historical record and breaking the record of July 15 last year. "Harry Potter and the Deathly Hallows (Part 2)" officially premiered, which led to the glory of the entire market. In the end, the market achieved data of 105 million, refreshing history; now, this record has been rewritten again.
Among them, the high-profile top three contestants jointly contributed 87% of the box office, truly giving full play to the secrets of the super schedule. Audiences who had no plans to watch the movie originally, after witnessing and hearing the grand spectacle of the three parties, Involuntarily walked into the cinema and contributed to the box office.
The industry has praised Paramount, 20th Century Fox and Warner Bros. for sacrificing their personal self to achieve their greater self, which is admirable and admirable.
Opening day box office statistics, "Edge of Tomorrow", 55 million! "Prometheus", 21.5 million! "Madagascar 3", 206 million！
Under the data, it is clear at a glance.
“"Edge of Tomorrow" received 55 million votes on Friday. Just one work accounted for 50% of the single-day market, and it was created amid the squeeze and competition of a super schedule. With an undisputed absolute advantage, it easily defeated the two competitors in a head-to-head battle, killed all suspense early, and announced in advance that it would win the weekend box office championship this week..
Accident, this is definitely an accident that breaks everyone’s eyes.
Before the film was released, the media was generally not optimistic about the premiere box office forecast of "Edge of Tomorrow". Even the highest "New York Times" only gave 55 million, while the lowest "San Francisco Chronicle" even gave only 55 million. A value of 20 million to 25 million was reached, and the people were wailing all over the place..
Now, just in the single-day box office performance on Friday, "Edge of Tomorrow" has swept over 55 million US dollars. The momentum is astonishing. The bright-tongued news media were collectively speechless in an instant, even the most powerful one. The staunch supporter burst out laughing when he saw such data. The indescribable sense of absurdity even overshadowed the shock..
The single-day box office data of "Edge of Tomorrow" alone is even better than that of its two competitors combined! Everyone expected the super schedule to be a bayonet fight, but the actual situation turned into a one-sided massacre. "Prometheus" and "Madagascar 3" had no ability to fight back, and even parried. All gone.
Just the single-day box office on Friday, "Edge of Tomorrow" has already surpassed the opening weekend box office of "Dark Shadows", "Battleship", "Men in Black 3" and other works. The momentum is really shocking, especially the showdown between the two works "Edge of Tomorrow" and "Snow White and the Huntsman", which has ended before it even started..
Therefore, compared to shock, it is more absurd and ridiculous, truly interpreting what it means to be jaw-dropping..
The first step is the premiere; the second step is word-of-mouth; the third step is box office.
“Every step of "Edge of Tomorrow" is so solid. With an irrefutable attitude, it fiercely repelled all doubts and provocations, showing a momentum that swept thousands of troops and destroyed everything, and brutally suppressed all opposing voices. disappear.
On the all-time box office list on Friday's opening day, "Edge of Tomorrow" ranked among the top ten in film history with 55 million, ranking tenth; among the works released in 2012, it fell behind It currently ranks third behind "The Avengers" with 80 million and "The Hunger Games" with 67 million..
Considering the unpopularity and remoteness of the original work, the youth of the starring cast, the media before its release, and the fact that this is not yet a sequel, "Edge of Tomorrow" has truly become familiar with its own miracles and brilliance. Zi, transformed into a box office bomb.
It is worth noting that this is Renly's second commercial film and the first commercial film in which he starred. The Friday box office data of "Edge of Tomorrow" undoubtedly surpassed last year's "Fast and Furious/ "Love 5" hit 37 million on Friday, once again creating a new personal box office record. As a result, many questions have been answered.——
In addition to art films, Renly's commercial value and box office appeal have been further recognized; at the same time, after becoming the youngest Oscar winner in film history, Renly's career as an actor did not fall into a rut, but instead reached a higher level in the commercial market. He also opened up a world of his own.
There is almost no doubt that after "Edge of Tomorrow", Renly's salary level will be even higher, and he will truly be among the first-tier and even the top..
Looking back now, last year Warner Bros. chose Renly with a salary of 10 million US dollars. This was definitely the wisest and most far-sighted choice; as for Universal Pictures, the deal was already done and it was too late..
People are most curious about how high the premiere box office of "Edge of Tomorrow" can reach? om，.
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